PUMA ambassador Cara Delevingne has launched her second Pride collection with the sports brand, titled Forever Free, 'inspired by the idea that in order to exist to one’s fullest potential, we must express and show all the parts that make us unique - otherwise we will never show our true selves'.

20% of proceeds from the collaboration will go to the Cara Delevingne Foundation, to be used to support LGBTQ+ charities around the world, and the British model and actress commented 'For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month but also honour the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced. I’m incredibly excited for the impact we will be able to make financially with the generous pledge PUMA has made to my foundation - there are loads of many deserving organisations that I’m looking forward to supporting'.